An Activity on Sustainability with SEO and the Story You Tell.

Matt Potzman
2 min readApr 16, 2018

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“The greats weren't greats because at birth they could paint, the greats are greats because they paint a lot”. This is a line from a Macklemore song and this is what I think of what people say that hard work is how you become talented at something.

When you write about something that you want to continue to revisit, then a good activity is to write down as many headlines for the topic as you can think of. Having all the headlines created can give you a since of where you can go with this story if you chose to revisit it. This will benefit those who create blogs, write news letters, and sell products.

Lets say I want to write a set of stories over “Shocking Your Body”, this is an idea I have been interested in for a while. I feel like when I expose my body to things that are new and in some cases tough, that my overall outlook on life increases. A set of stories that could come from this idea are as follows:

  1. “Runner’s high” or “I’m gonna die”, How I Feel During a Run
  2. The 7 Major Benefits of Sauna’s
  3. Why Even Runners can get Winded Walking Up Stairs
  4. Can Stretching in the Morning add Years to Your Life?
  5. Mind over Body, Can You Run a Marathon with Little Training
  6. It Only Takes 21 Days to Enjoy Working Out
  7. Intermediate Fasting: Changing When to Eat
  8. How I Felt After not Eating Meat for a Month
  9. What to Eat if you Want Shredded Six Pack Abs
  10. 5 Health Benefits that come with Reading Books
  11. Some Diets are Fads, Not all are Bad. Which Fad Diets Showed Great Results.
  12. How Waking Up Before The Sun Can Change Your Personality
  13. 15 Tips for Your First Trip to the Gym
  14. WOW THAT’S COLD! The Benefits of Icebaths.
  15. I Was Addicted to Mountain Biking After My First Ride
  16. Can You Run a Mile Without Stopping? Have You Tried?
  17. The 70 Year Old Woman in My Yoga Class
  18. 6 Compound Workouts That Will Shock Your Body
  19. The Reasons Why a Strict Diet Will Make You Have More Energy
  20. My First Cheat Day in Month, The Ultimate Celebration
  21. The Story of My First Blueberry
  22. 8 Reasons why I am No Longer Afraid of Speaking to a Crowd
  23. Lose Your Anxiety by Doing Something Hard
  24. How Millennials are Bigger Risk Takers than Past Generations
  25. How I felt About Giving Up Technology for the Week
  26. Sober October, the Time I didn't drink for a Month.
  27. How Swimming is Unlike Any Other Type of Exercise
  28. The Discipline it Takes to Read a Book in One Day
  29. Sauna’s Skin Benefits, Secrets to Healthy Skin
  30. Why do People do the Polar Plunge?
  31. 10 Quotes from Super Athletes
  32. Running, Tennis, and Soccer Work Your Legs Differently Than Leg Day at the Gym
  33. 6 Diets that are Tailored to Your Lifestyle
  34. Why Do People Feel Awkward at the Gym
  35. 10 Ways to Whip Your Life Into Shape

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Matt Potzman
Matt Potzman

Written by Matt Potzman

Socio-Political Communication Consultant.

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